Masonic from Page to Hayes

Primary Source

1482-1484 Page Street at Masonic, 2008.

Photo: Chris Carlsson

It is 1900. You have picked up the San Francisco Call from the paperboy on Masonic and Haight. You glance at the headline "Marines Invade Peking" -- a reference to U.S. efforts to undermine the Boxer Rebellion. Tucking the paper under your arm and with that eternal, wet wind at your back you make your way to your flat. The 1900 fashions serve a San Franciscan well. For women fog protection is multiple layers of corsets, petticoats, ankle-length skirts, shirtwaists, high collar blouses--all topped with a cape and broad brimmed bonnet. For men the styles dictate fewer but more substantial layers with an emphasis on wool. In any case, you are sufficiently protected to take in some of the sights and sounds of your new neighborhood.

In appearance, your neighborhood is awkward. The houses seem gangly--broad, windowless sides face vacant lots--more vacant lots than houses. In fact, on the right (south side of the block) there is not one structure (not even the seemingly ancient carriage house tucked in the alleyway). The elaborate facades of the few homes that have been built open on to a street of manure and wheel ruts--a street that, because of the absence of vehicle traffic, looks almost too wide. It is obvious that land owners anticipate further development of the block. Views of Buena Vista Park and the Panhandle are obstructed by telephone poles which have been poked into the sand up and down the street. Developers have poured sidewalks of "artstone" (an innovation in pavement which San Franciscans would later call concrete). These sidewalks and poles establish the gridiron of future streets and intersections.

If there is a beauty in the neighborhood's adolescence it derives not from sight but sound. The area enjoys that stillness that one associates with country living. There is a quietness disrupted only by occasional sounds from afar--the clank of cable cars on Haight, the vigilant bark of Park Superintendent McLaren's lame mutt at the lodge.

One such sound greets you as you pass. From the second floor window of 1482 Page, now subdivided into 1482 and 84, you discern the cry of Irma Rau, newborn daughter of Steven and Lucy. The Raus live here with Lucy's parents, Mr. and Mrs. Isaac Magnin. The Magnin's are Dutch Jews who came to San Francisco in 1878. They have established a drygoods store which has (and will continue) to prosper. Isaac has retired, leaving the business in the hands of his adult sons and stepson Stephen. Isaac built his home in 1899 (it looks in 1900 as it will look in 1980). He and his wife of 35 years live here with four of their eight children, granddaughter Irma, step-son Stephen nursemaid Maggy Kennedy and two Japanese man servants. It is obvious that the Magnins are a close family. In fact so close that Isaac has taken special measures to assure family togetherness.

1480-1478 Page Street, 2008.

Photo: Chris Carlsson

At the same time that he built his own home he also built the two adjoining houses (1478 and 1480 Page) for his two daughters. Daughter Henrietta (age 30) lives with her husband Louis Gassner, their two daughters, and two Irish maids at 1480 Page. Mr. Gassner is a furrier. The home at 1478 is not presently occupied by the Magnins. It is rented to several Japanese immigrants. The tenants work at the Magnin store.

Hayes and Masonic streetcar crash, c. 1930s.

Photo: Charles Ruiz collection

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